Pretty Little Thing is dedicated to safeguarding your privacy and protecting your personal information. When you use our website, we collect details like your name, email, phone number, address, browsing activity, and payment information to process orders, improve your experience, and communicate updates or offers. Cookies are used to enhance your browsing, which you can manage via browser settings.

• We do not sell or share your data except with trusted partners for payment processing, delivery or to meet legal requirements. Your information is stored securely, and measures are in place to prevent unauthorized access. Profile pictures uploaded to our platform are stored safely and can be set as private or public, with deletion available upon request.

You have the right to access, review and request corrections or deletions of your data by contacting us at support@prettylittlething.com. While session data is retained for 30 days, order and profile data are kept indefinitely to ensure a seamless shopping experience.